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Running Head: CASE 11-HANDSPRING INC. 2002-STRATEGIC AUDIT
1. Analysis of Strategic Factors
Handspring, Inc is a company that was created by three executives who split off from Palm. ... A strategic audit will allow us to look at the company and discover their SWOT (strengths, weaknesses, opportunities, and threats). ... The first part that we will review is the strategic factors analysis.
Analysis of Strategic Factors
Internal Factor Analysis Summary (IFAS) Weight Rating Weighted Score
STRENGTHS:
• Very successful product lines . ... 525
• Builds strategic relationships with partners who share their visions of the importance of handheld wireless devices . ... 25
WEAKNESSES:
• CEO Dubinsky splitting time between Handspring and a non-profit research project . ... 15
Above is the SWOT of Handspring, Inc. ... In order to get a workable strategic factor analysis, we need to decide which factors are more important. ... The highest weighted EFAS and IFAS should be included in this strategic factor analysis summary.
Strategic Factor Analysis Summary (SFAS) Weight Rating Weighted Score S I L
Strategic Factors (condensed):
• Good visions of what future devices should include (S) . ... 35 X
• Builds strategic relationships with partners who share their visions of the importance of handheld wireless devices (S) . ... 675 X X
• CEO Dubinsky splitting time between Handspring and a non-profit research project (W) . ... Strategic Alternatives and Recommended Strategy
Strategic Alternatives: Can the current and or revised objectives be met by the simple, more careful implementing of those strategies presently in use? ...
What are the major feasible alternative strategies to Handspring? ... Handspring needs to become more aggressive and develop strategic relationships with Cingular, T-Mobile, Verizon, AT&T Wireless, Spring PCS, Arch Wireless and Metrocall. ...
Cost Leadership and differentiation; Handspring will be able to sell higher end products to the corporate sector and will be able to leverage its brand in the consumer sector. ...
Stability, growth and retrenchment: Handspring will be able to provide best of class PDA and wireless devices while maintaining higher device revenues which will in turn lead to corporate stability with increased market presence.
Functional strategic alternatives that may be needed as reinforcement of an important corporate or business alternatives and talks should be underway with Microsoft, to integrate their operating system in future versions of the Handspring device lines. ...
Recommended Strategy:
Handspring had learned a lot of valuable lessons through the development of its “Visor” product line. This product line has taught Handspring about the changes in technology involved within the wireless phone and PDA markets. ... Handspring may want to integrate all the competitive products strengths into their products in order to compete in an aggressive market place. ...
Some of recommended strategies Handspring need to focus on are; a) to understand its competitor’s product quality features, for example; the Palm i705 does not have long battery life or cellular capability. Handspring should ensure that its products have longer battery life and have wireless capability built in its Treo products, especially if Handspring is going to use the Treo as its product platform. ...
b) Handspring should add video phone capability feature to the Treo product line, consumer like to be visual when we communicate especially on the phone. ...
Handspring would benefit most by utilizing the Business Unit Strategy. ... It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.
Approximate Word count = 2726
Approximate Pages = 10.9
(250 words per page double spaced)
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