Handspring Inc 2002 Strategic Audit
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Running Head: CASE 11-HANDSPRING INC. 2002-STRATEGIC AUDIT
1. Analysis of Strategic Factors
Handspring, Inc is a company that was created by three executives who split off from Palm. While this company has been successful with the corporate world, it has not been very profitable because of the stiff competition in the PDA market. Sales have increased but the price wars with the competition have driven down profits. A strategic audit will allow us to look at the company and discover their SWOT (strengths, weaknesses, opportunities, and threats). It will also allow use to talk about alternate strategies and recommendations. We then will discuss the implementation of such strategies and how we can evaluate and control them. The first part that we will review is the strategic factors analysis.
Analysis of Strategic Factors
Internal Factor Analysis Summary (IFAS) Weight Rating Weighted Score
STRENGTHS:
Very successful product lines ...