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EBAY – 2002
A Case Study
Prepared by
Mary Banks
*This case study was prepared based on the material contained in “eBay - 2002,” by Will Eskridge and Francis Marion Univ. ... ” The business soon picked up and was renamed Ebay in 1999. ... The revenues for Ebay were $748 million and net income was $90. ... Ebay was the first company to do auctions on the internet.
Current Mission, Goals, and Strategy:
Ebay has no formal vision, but the companies mission is as follows: “Ebay‘s mission is to help practically anyone trade practically anything on earth.”
In my opinion, Ebay’s mission is to become the number one auction web site in the world. ... Ebay wants their customers to feel safe on the web site with all their transactions and information, so they have put forward a program called the Safe Harbor program, which provides guidelines and rules. ...
Internal Analysis: See attached IFEM
Ebay has a very strong internal system with an IFEM score of 3. ...
Finance:
Financially, Ebay is strong and when you compare their liabilities to their assets the comparison is quite astounding, their total assets in 2001 were $1,678,5299 and liabilities were $249,391. ...
Management:
Management at Ebay has come up with well thought out plans to make the company better and by the looks of their growth they are on the right track. The employees are talented, bright and a dedicated to the customers of Ebay. ...
Marketing:
For the early years, Ebay did not advertise, they relied on word of mouth. ... Radio, TV advertising, print media and trade shows are other way they advertise for Ebay. ... Ebay is a well-known company, which has blossomed well through rough economic times.
Information Systems:
This is the key aspect of Ebay as a company. ... Ebay is basically an information system; everything they do requires them to have top quality computer systems that can handle today’s sellers and buyers. ... The system software is also a platform for all Ebay chat room and bulletin information. ...
The Providing of a Service:
Ebay provides a service to all sellers and buyers to purchase items of their liking on the Internet through an auction. ... Anyone can visit Ebay free of charge and browse the items for sale. ... There is also online tutorial for new Ebay users. ... Another feature, My Ebay, will give users a report on recent activity.
External Analysis: See attached EFEM
Ebay has a strong external system with an EFEM score of 3. ... Ebay was one of the few Internet companies to make a profit during those years. ... Ebay is featured as the preferred provider for all online auctions trading on AOL Microsoft has also featured Ebay in a number of their web properties.
Depending on the product the major competitors of Ebay are Walmart, Target, JCPenny, Sears, Macy’s, Costco, Sam’s club, Amazon. ...
Demographic:
In the year 1999 there were 10 million registered users on Ebay and in the year 2000 that number increased to 22 million.
Approximate Word count = 2488
Approximate Pages = 10
(250 words per page double spaced)
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