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IDENTIFYING THE STRENGTH AND WEAKNESSES:
SWOT Analysis for U.S. Food:
STRENGTHS:
1: Popularity of US culture extends to food. Fast food leads way in introducing Pakistan to western food.
2: Reputation for consistently high quality, reliable supply.
3: Strong bands in low brand environment
4: US recognized as leader in fast food service and management
.
5: Other fast food restaurants except Piz hut in Peshawar do not offer such a quality food.
6: Continuous advertisement and promotion maintain consumer interest.
7: Employ some of the best and most ambitious people on the job market.
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