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The target market for inline skates would include consumers ranging in age from nine years old to adulthood and beyond. I feel consumers old enough to purchase inline skates for themselves would group the skates into categories based on price and features, and make their choices accordingly. Newcomers to this sport may or may not be brand loyal. Appropriate age specific advertising and promotional events would have a substantial impact on purchases. The price of skates would probably be of greater importance in the decision-making process for new skaters than seasoned veterans. Younger consumers would be drawn to inline skating as a sport due to its popularity and for pure enjoyment. In addition to the enjoyment factor, older customers, regardless of their athletic abilities or fitness level, would be looking at the overall exercise values associated with skating.
Approximate Word count = 526
Approximate Pages = 2.1
(250 words per page double spaced)
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