sales promotions
- This is a preview of the essay.
To view the full text you must login!
Sales Promotion
Sales promotions use an assortment of incentive ideas and techniques to create a specific measurable response. Sales promotions also stimulate immediate action from the consumer by offering extra incentives for the consumers to act fast.
E!innovate will gain the following from Sales Promotions
- Create awareness to new and future customers
- Overall Image and brand equity reinforcement
- The intention to keep current customers
- Bring old customers back
Strategies that were selected for our sales promotions are as follows
1.) Hold monthly drawings (gift certificates/) for current members
2.) Specialty items to hand out at E!innovate meetings.
3.) Hold a contest every 6 months.(bring a friend)
4...