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1. IMC
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Brand Loyalty
By Rick Lagacy
In this paper we are going to explain buyer loyalty, what is brand loyalty, and why is brand loyalty important to the bottom line and finally the process to create and maintain brand loyalty. ... The fifth step is stand up for your product, if your buyer does not trust you the will find an alternative brand that they can trust. ...
Now that we know how to achieve brand loyalist lets define and talk about how a loyalist mink thinks. Brand loyalty according to Nancy Giddens, and Amanda Hofmanns “…a consumer preference to buy a particular brand is a product category. ... Most loyalist start by trying just a sample, if they are happy they continue to buy the product making them a brand loyalist. Some of the reasons consumers give is: “I am committed to this brand.” “I am willing to pay a higher price for this brand over others.
Approximate Word count = 705
Approximate Pages = 2.8
(250 words per page double spaced)
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