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Introduction
The number of eBay members online today is incredible. EBay has succeeded in redefining the way the general public buys and sells just about anything, as well as how the world communicates with one another. The reasons for the success and popularity of eBay really come down to a few things: membership, choice, value, and communication. This paper will discuss the success of the eBay phenomenon, emphasizing how its innovative method of global communication filled a much-needed void in the consumer marketplace
In 1995, Pierre Omidyar, a Silicon Valley software engineer, created website so his girlfriend could find other collectors of Pez dispensers (Avis, 2002). ...
Today, eBay is one of the highest traffic sites on the Internet, with 41 million members around the world (Avis, 2002). ... EBay provides a source of worldwide communication to buyers and sellers from all markets. According to Forrester Research, eBay reported $15 billion in sales in 2002, as well as a market capitalization of $24 billion (Hill, 2003). Naturally, globalization has played an enormous role in the eBay phenomenon, as international business already accounts for about 15 percent of eBays total annual revenue.
The sole purpose of eBay is to provide a communication link (Avis, 2002). ...
EBay is an exciting, innovative, and competitive market for communication.
Through first-mover momentum and superior service, eBay has capitalized on the network effect largely than any other e-commerce company in the market (Hill, 2003). EBay’s huge customer base creates a growing bubble of influence that serves as a magnetic field.
Large and small merchants are drawn to eBay because they know that there is a surplus of buyers, Consumers are drawn to the extensive product selection. ... ” eBay’s leaders operate the company as a community-based business. To do so, eBay maintains a great degree of communication with its customers through posted bulletins, interactive message boards and an unprecedented accessibility of its top-level executives.
Approximate Word count = 1522
Approximate Pages = 6.1
(250 words per page double spaced)
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