Krispy Kreme External Analysis
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I just tried Krispy Kreme Doughnuts for the first time last year and I must admit they were the best doughnuts I had ever had. I tried them because the person who bought them said they were the best and that I had to try them. I'm sure that's how a lot of people came about to try the doughnut brand that started in 1937 in Paducah, Kentucky.
Today Krispy Kremes are everywhere and they show no sign of slowing down. There are many things that contribute to their success. First of all, the text says that 80% of their customers are return customers. That means that people are not only staying loyal to Krispy Kreme but they are also probably telling their friends about it like my friend did to me. Word of mouth is the best form of advertising and it cost virtually nothing. Either the customers like the product or they don't. And if they do they'll tell others about it and if they don't they won't, or even worse, they'll talk bad about...