MARKETING DISTRIBUTION CHANNELS
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Proper use of distribution channels will maximize our reach in the education marketplace. Part of the distribution channel development is to assess channel opportunities and recommend alternatives to achieve required market coverage at target levels of profitability and growth. We will identify opportunities and develop strategies to offer classes through additional channels. In the community college system competition comes mainly from sister schools. These schools offer learning opportunities similar to those offered to Paradise Valley Community College. Increasing our market share is achieved through increasing enrollment and to do this PVCC must offer programs that differentiate itself from other learning institutions. One way to achieve this variance is to partner with area businesses, such as the J.W. Marriott resort. This partnership will involve educating their employees at their place of business, this will allow the students to obtain the certificate in one year...