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	$4p's of Marketing
	Promotion Promotion defined is “communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior”. (Perreault, et al., 2001, PG 246) The three main objectives of any promotion are to inform the customer about the product, to persuade the individual or company to purchase the product, and to remind people and businesses to buy the product. Promotions comprise advertising techniques and selling techniques. Advertising The eight main types of advertising are product, institutional, pioneering, competitive, comparative, reminder, corrective, and celebrity. Product advertising – is advertising that tries to sell a particular Institutional advertising – promotes an organizational image, reputation, or ideas – rather than a specific product. Approximate Word count = 434 Approximate Pages = 1.7 (250 words per page double spaced)

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