Walmart Case Analysis
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Wal-Mart Case Brief
Introduction
When Sam Walton founded the first Wal-Mart in 1962, the idea of bringing in a discount-shopping store into rural America was almost unheard of, except for the local five and dime stores. When Walton noticed that he had a lot of competition from regional discount chains, him and his wife Helen traveled the country to study other new retailing concepts, which was to grow at a rate equal to or better than sales. Wal-Mart added 192 Supercenters, and is planning to add 210 more in the coming year. Wal-Mart is the top seller of groceries, jewelry and photo processing. It is creating more of its own brands. Some, such as Ol' Roy dog food and Equate vitamins, quickly became the USA's top sellers. It is moving into banking, used car sales, travel and Internet access. It averages 100 million customers a week. That's 88.5 million more people than U...