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	Unilever Canada Analysis
	... Unilever had to develop a strategy that would shape the future success of Becel margarine and maintain its share leadership and growth momentum. ... Unilever should produce butter to catch the butter section. ... Butter had just over 50 percent of the market in Canada. ... In conclusion, I would recommend that Unilever should choose both the course of action II and III because the company can acquire higher sales volume and obtain more market share by selling both margarine and butter together. Approximate Word count = 821 Approximate Pages = 3.3 (250 words per page double spaced)

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