Promoting a new product
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Banana@Berry will have three different prices. Each one according to the size of the package. Our eighteen ounce box will be three dollars with eighty nine cents. The twelve ounce box will cost three dollars with nineteen cents. And our snack package will cost ninety nine cents.
Our market share, or our firm's percentage of the total sales volume generated by all competitors in a given market, would be perhaps around nineteen percent. Of course so far General Mills is the only company producing a cereal with the same fruits and taste of Banana@Berry.
Our eighteen ounce package sells for $3.89 each. Our price to make and market the eighteen ounce package of cereal is $2...