Reebok and they new technique in advertising
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Reebok has transitioned and has taken a whole new approach when it comes to advertising. Their new focus is on making long lasting deals with sports organizations that will last enough time to bring in a good profit and will get their name and logo out in the market. For example, Reebok made a partnership with the NFL in December 2000. The NFL granted a 10 year exclusive license to Reebok that began in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all 32 NFL teams. This license includes on-field uniforms, sideline apparel, practice apparel, footwear and an NFL branded apparel line. The agreement also gives Reebok exclusive rights to develop a new line of NFL fitness equipment.
In August 2001, Reebok and the NBA formed a 10 year strategic partnership under which Reebok will design, manufacture, sell and market licensed merchandise for the NBA, WNBA and NBDL teams. Beginning in the 2004-2005 season, Reebok has the right to supply and market all on-court apparel (uniforms, shooting shirts, warm ups, authentic and replica jerseys, and practice gear). Reebok will also have exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for all teams. Reebok will also develop, market and sell an exclusive line of NBA-branded basketball shoes and expand their line of Reebok Classic fashion products to incorporate NBA-branded apparel...