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- 1. The Automobile Tax
The editorial I chose this week is entitled Automobile Tax Equity issues outweigh lost revenue. The article reveals that this tax brings in more than fifteen million dollars to the municipal treasury each year. This tax places the honest taxpayers in a bind where the collection rate of the tax is 75%. Dallas city council members decided to get
2. Gant, The Fashionable Alternative!
Gants recent successes in the sportswear category warrant a new advertising plan for the 1977 selling year. Changes to lifestyle, standards for business attire and general fashion consciousness, have had a major impact on mens wear in the last several years. The company can no longer afford to overlook these growing trends when designing a commun
3. Management's Achievement Claims Perspective
It is to no one's surprise that Coca-Cola is one of the world's largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption per capita. People said it would not be possib
4. Hidden Persuaders In Advertising
Why do we drink a certain kind of milk, use a certain kind of shampoo or buy a certain washing machine. Do we really have a choice in these decision or are we compelled to make them by some hidden force. When you look at all the brands of milk powder available today the fingers in your hand wouldn't be enough to count them. We have to make a decisi
5. Executive Summary Of Pepsico
Through my research of Pepsico, I have calculated the cost of capital. A firm's cost of capital is imperative because it represents the funds used to finance the firm's assets and operations. First you have to estimate the cost of capital in order to minimize it. In estimating the cost of capital, you first have to find the cost of each capital co