Marketing Research
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The world wide phenomenon of Joanne K. Rowling, Harry Potter books, movies and merchandise is a marketers dream. Rowling's has written 5 books. The first book "Harry Potter and Philosopher Stone" was published in 1977. The second volume is "Harry Potter the Chamber of Secrets". The third book "Harry Potter and the Prisoner of Azkaban". The fourth volume is "Harry Potter and the goblet of Fire". The most current book is "Harry Potter and the Order of the Phoenix".
Harry Potter books are known as a global literary phenomenon. Rowland has won numerous literary awards which included the Nestle Smarties Book Prize Gold Medal...