Solar Bird Feeder Case Analysis
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SDI, Inc.
Strategic Case Analysis #1
1.What problems do you see at SDI, and which of these problems is the most important issue facing management?
The most important issue facing management is the lack of a business plan and a logical strategy and objectives. It seems as though there was never a plan to make money. Strategic and financial objectives were not considered and goals were not measurable, time bound or assignable. Producing high quality squirrel resistant bird feeders is both time consuming and costly. In addition to high costs, demand is not being met and sales opportunities are being lost. Management needs to troubleshoot both production issues and sales strategies in order to reduce costs and build sales.
Other problems involve the assembly line, accounting for the inventory, accurate financial statements and high debt...