General Electric Marketing Plan
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Executive Summary
General Electric (GE) is a company that has been in business for over 125 years. They are a diversified technology and services company that creates products to make life better: everything from jet engines to power generation, financial services to plastics, and television to medical imaging. GE traces its beginnings to Thomas A. Edison who established Edison Electric Light Company in 1878. In 1892, Edison General Electric Company and Thomson-Houston Electric Company merged and created General Electric Company. GE is now located in more than 100 countries and employs over 300,000 people worldwide. They have a large range of business units; each business unit has their own number of divisions. GE achieved a record $15.1 billion in earnings in 2002. This was a 7% increase over 2001 and generated $15...