Labour isnt working
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'Labour isn't working'. This was an effective slogan used by the Saatchi & Saatchi Group who were used for the first time by the Conservative party to roll out their electoral campaign in 1979. Margaret Thatcher was the New Leader of the Conservative Party, Replacing Edward Heath. She was relatively inexperienced and untested. Jim Callaghan was the Labour Prime Minister, an experienced Politician who had held the office of Chancellor of the Exchequer, home Secretary and Foreign Secretary at different times in his career. Many thought there would be an early election in 1978, some as early as March, but most favoured an October election. Callaghan and the Cabinet decided on a April 79 election. This appeared to be a good strategy as the polls indicated that Labour popularity was on the rise 5.5% ahead of the Conservatives, only a couple of months prior the Conservatives had led by 6%. There were however problems amassing on the horizon...