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‘Labour isn’t working’. ... Jim Callaghan was the Labour Prime Minister, an experienced Politician who had held the office of Chancellor of the Exchequer, home Secretary and Foreign Secretary at different times in his career. ... This appeared to be a good strategy as the polls indicated that Labour popularity was on the rise 5. ... This was rejected by the Unions and labour Party Conference who felt that this was cutting deeper into the working class pocket. ... Labour won 268 seats and had 36. ... This caused a swing of skilled manual workers and their wives from Labour to a Conservative vote, about 11% (Conley 1990). The Conservatives for the first time used the Saatchi & Saatchi group to present their campaign, the poster campaign had short punchy slogans, ‘Britain isn’t working’ ‘It’s time for a change’. ... Labour also failed to put forward their Manifesto and acted more like an opposition in attacking the Conservative position. ... Ivor Crew stated that ‘the electorate did not embrace the Conservatives; it rebuffed Labour and flirted with the Alliance’. ... Labour held 209 seats, 49 less since any election post-war. ...
Labour had lost 3 million votes from 1979 and under the leadership of Michael Foot was clearly seen as unelectable. The Labour manifesto which Peter Shaw described as the ‘longest suicide note in history’ contained nothing new and remained committed to Nuclear disarmament There was also something called the ‘Falklands factor’ this gave Britain a ‘feel good’ factor, a position of having won, ‘seen off’ the Argentinians. ... (Conley 1990) The 1983 election was the impetus for change in the labour party. ...
Under the leadership of Neil Kinnock the labour party began its long walk back from its out of date and out of touch position. Kinnock enjoyed a majority of eighteen to ten on Labour’s National Executive Committee. ... In this ‘pretty mucky’ campaign Labour used the media much more effectivly with a new team comprising of Bryan Gould and Peter Mandelson among others to manage the presentation. ... Labour recovered a little with 229 seats and the Alliance did worse than predicted and lost three seats, down to 22. ... This was the so called ‘London effect’ as many of the areas had unpopular Labour councils or controversial candidates.
Approximate Word count = 1848
Approximate Pages = 7.4
(250 words per page double spaced)
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