arts at Stanford
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Applications/Projects 2.1 Case: The Arts at Stanford
MBA 505
E-Marketing Management
Donna Walker-Thomas
January 17, 2004
Assignment
2.1 Case: The Arts at Stanford.
Read and prepare the Case: The Arts at Stanford. Your answer should be in the form of a write-up (4 pages maximum, double-spaced; and, if you want, some exhibits) in which you address the following questions. (You need not limit yourself to thinking about these questions only, but you should at least make sure you think about these issues.)
1. What is the strategic challenge faced by Bachetti with respect to the Arts at Stanford?
2. What should his objectives be?..