Meubles furniture
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Meubles Furniture Case Study
1. Differentiation in the Seven Functional Areas:
Production:
Focused on assembly, painting, and finishing
Sourced out manufacturing of parts
Order turnaround time of 2 weeks, gauranteed delivery in 4-6 weeks both well below industry average of 8 weeks.
Rate of product defect returns at .07% of 1% (.0007%) this was well below industry average of 3%-7% domestic & 20% on imports.
Inventory turnover ratio of 45 times/year compared to industry average of 15 times/year.
Marketed as custom furniture, but customization from predetermined workshop choices reduces production burden and lowers costs.
Conveyor system used to transport product from one department to another.
Marketing:
Focused strategy on "middle of the road" segment.
Used 2' x 2' samples and workshop concept vs...