Measuring Advertisement Persuasion
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1. INTRODUCTION
1.1 What is advertising?
Advertising today is a major industry. Without advertising, there would be no radio or television, very few magazines and newspapers and no 'free' newspapers.
Most advertising is communication between sellers and potential buyers [consumers and other producers]. Advertisements should be informative but some advertisements contain no words, only colours and pictures and the brand name.
Demand can be affected by advertising. But, producers could also introduce 'new' products to increase sales or pack the product differently. An individuals' wants, is determined by age, tastes and status
1) A highly public mode of communication...