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Executive Summary
Nakamura Lacquer Company is a leading brand in Japanese lacquer market. ... The company has to decide whether or not to expand right now and how it will manage to retain its top position in Japanese market in this perspective. Taking the future prospects and growth opportunities in the US market, it has been suggested that the Company should accept the offer from Semmelback, Semmelbach and Whittacker. This will not only provide gradual growth into US market but will also give Company enough time to expand its resources for increasing demand. In between the company can also try for innovative use of Lacquer and altogether different target segment for expanding its domestic market as a contingency plan.
Situational Analysis
The Nakamura Lacquer Company is a leading brand in Lacquer ware production since 1948. With its good quality and dependable products, the company is one of the best selling and well known brands in Japanese consumer market.
The company is dealing with lacquer dinnerware which is considered to be a labour intensive job. ...
The company’s head Mr. Nakamura is a dynamic and innovative businessman who led his domestic handicraft business into a technologically advanced and mass production company. ...
As of now Nakamura is dealing with Japanese market only. ... Nakamura, we can assume that this could have been the reason behind not expanding his business to international market.
But with turn of 60s when more and more US people are getting interested in Japanese products, Company has got two attractive offers who want the company to take its product to US market.
Approximate Word count = 1151
Approximate Pages = 4.6
(250 words per page double spaced)
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