Aquatred Launch
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Recommended Action:
1. Launch the Aquatred at the 1992 Olympics.
2. Support the Aquatred as a premium product and offer it through Goodyear's current distribution channels.
3. Target Value-oriented and Quality Buyers.
4. Expand distribution channels for branded tires to low-priced outlets.
5. Develop smaller sizes of the Aquatred for imported cars...