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The paradox associated with the commercialisation and commodification of sport is an issue, which is seen in every form of modern professional sport. ... Allowing for benefits such as increasing the sports profile, and earnings. ... The professional Rugby league competition in Australia is a perfect example of how a sport with the opportunity to reach so many people became a target for commericalisation and commodification. ...
Ever since the start of rugby league in Australia the actual content of the game in terms of rules and regulations has been a major issue affected by commercialisation and commdification. ...
The commercialisation and commodification of the game of Rugby league is seen best through the war between the ARL and Super League and the effect that the war had on the game. ...
The Super League was based not on the traditional, fan led, model of club ownership traditional in Australian sports, but instead private, US style run-for-profit franchises with fewer teams each being granted territorial rights as well as market zones. ... Super League is a perfect example of paradox associated with the commercialisation and commodification of sport. ... Rowe sums up the effect of commericalisation and commodification on the sport in this quote:
“The fight for control in rugby league became a contest between “big” capital interests, with sports officials, players, and fans looking on”(1997).
Approximate Word count = 1177
Approximate Pages = 4.7
(250 words per page double spaced)
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