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	BCG Growth Share Matrix
	... The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors:Resources are allocated to business units according to where they are situated on the grid as follows: • Cash Cow - a business unit that has a large market share in a mature, slow growing industry. ... • Star - a business unit that has a large market share in a fast growing industry. ... • Question Mark (or Problem Child) - a business unit that has a small market share in a high growth market. Approximate Word count = 393 Approximate Pages = 1.6 (250 words per page double spaced)

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