|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
CALYX & COROLLA
Calyx and Corolla is a profitable mail order flower company which has revenues exceeding $10 million. Calyx and Corolla as an overall company have numerous strengths and weaknesses which can be identified in their business manner. ... First let us look at the strengths of Calyx and Corolla in each of these marketing areas. ... In 1990, Ruth Owades the owner of Calyx and Corolla was part of the $9 billion flower industry in the United States. The first strength of Calyx and Corolla is the fact that they offer their customers the freshest flowers possible, ensuring that the product is delivered within one to five days from the time of cutting. ... Fourth, the management at Calyx and Corolla believe that sales and customer service are very important. ... The services provided by Calyx and Corolla include a “plant doctor” to answer questions customers have about their plants as well as a money-back guarantee if the customer is not completely satisfied with their purchase. ... The first strength for Calyx and Corolla is with regards to the pricing of their products. The prices charged by Calyx and Corolla are very competitive and include delivery. Secondly, Calyx and Corolla offer a variety of specials including sale items and seasonal specials. When the growers have excess stock of a certain flower they notify Calyx and Corolla who in turn provide special offers for these flowers. ... Finally, Calyx and Corolla not only provide all the packaging materials to the growers, but they also pay a surcharge to cover the extra labor, special attention, and added costs associated with their orders. ...
Promotion is the third marketing area of strength for Calyx and Corolla. ... First, Calyx and Corolla offer a variety of discount programs including corporate discounts, discounts to doctors who are members of the Voluntary Hospitals of America (know as “affinity group promotions”), and promotional tie-ins with various companies. Promotional tie-ins allow Calyx and Corolla to work with these companies to sell their flowers with additional purchases from the respective store. ... Calyx and Corolla also provide the continuity or gift program, which allows the customer to order specific flowers or plants for delivery throughout the entire year.
Approximate Word count = 1804
Approximate Pages = 7.2
(250 words per page double spaced)
|
|
|
|
|
|