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Data, Information
And Knowledge
1. a) Four items of data which are captured each time the card is used are as follows:-
• The credit card number
• The name of the card holder
• The address of the card holder
• What the card holder is buying
b) Another potential use for information which can be derived from the data is that because they have your personal details they can begin to send you special offers and other promotional information which in the long term would probably make them money by making you shop at their store. ... a) Data is raw facts and figures and in general, consists of alphanumeric characters.
Information is data that has been processed to have some useful meaning within a particular context.
Knowledge is the result of interpreting information.
b) Three ways in which data can become ‘poor quality’:-
• Not being accurate
• Not being up-to-date
• Not being complete
3.
Approximate Word count = 667
Approximate Pages = 2.7
(250 words per page double spaced)
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