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... Situation Analysis (SWOT Analysis)
The strengths of Pioneer include the following:
· Pioneer’s marketing and advertising efforts have helped to get their name out during the early years and helped to keep sales up throughout the 1970s.
· Pioneer helped lead the push for component systems.
· Pioneer has a global presence. ...
The weaknesses of Pioneer include the following:
· Pioneer’s dealer relations quickly went downhill. Dealers felt that Pioneer did not care about them.
The opportunities of Pioneer include the following:
· During the 1970’s the hi-fi industry was taking off. ...
· During this time the demographics were changing in a way that only helped Pioneer (more young adults 18-24, more college graduates, more household incomes of $25,000 and over). ... These are areas Pioneer was capturing the lowest percentage of sales in that they could expand into.
The threats of Pioneer include the following:
· Increasing sales of house brands.
· Government rules and regulations limited some of Pioneer’s marketing and promotional tactics. ... Problem Statement
The primary problem that Pioneer was facing in the 1970s was that their dealers felt that Pioneer was not concerned with their well-being.
Approximate Word count = 937
Approximate Pages = 3.7
(250 words per page double spaced)
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