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Charles Schwab Corporation – www.schwab.com
The company comprises the Client Sales& Service (domestic and international retail brokerage) and Schwab Bank Group, and the Institutional and Asset Management Group (Capital Markets, Fixed Income, Asset Management, Corporate Services, and Schwab institutional), and subsidiary US Trust that provides wealth management. ... The world’s largest discount broker, Schwab services some 8 million individual, professional, and institutional clients from almost 400 offices in the US and abroad.
Customers: retail investors, retirement planners, mutual funds, investment managers
Context providers: Schwab offices, Web sites, stock and other financial exchanges, computers, browsers, telephone companies.
Content providers: Schwab, mutual fund companies, stock exchanges, bond markets, investment advisors, and investment researchers. ... Since 1979, Schwab believed that technology was so critical to its business that it brought data processing in-house. Since then, Schwab has consistently spent between 11% and 14% of its revenues on technology and information processing, more than the total R&D of most high technology firms. ...
History: Charles Schwab was founded in 1971 and quickly became the first discount brokerage when, in 1971, the Security and Exchange Commission (SEC) abolished fixed commissions on stock trades. ... Today, Schwab as one of the largest financial services firms in the US uses the Web to complement its offline strength, and create a customer fulfillment network (CFN), which offers significant competitive advantage and market leadership. ... Schwab is currently stealing big chunks of market share from full-service brokerage. ... The depth of its information and the sophistication of its modeling tools allow Schwab to raise minimum asset requirements and charge premium prices for online executions.
Schwab’s value proposition: Schwab provides value to its clients by giving them convenience, valuable information, and multiple delivery channels (digital and brick-and mortar.)
Customer fulfillment network: Schwab’s CFN model puts customers in charge by providing them with their choice of delivery channels, products, and services. ... Schwab invests heavily in technology, and developing services/products that aid the flow of time-sensitive information.
Business-growth model – leveraged growth – aggregation of resources: Schwab has pioneered one form of resource aggregation: the value-added service portfolio. On its web site, Schwab brings together a rich array of specialized third party resources, such as Dow Jones news and Standard & Poor’s company reports. ... If customers want more tailored information and advice, Schwab will connect them to over 5,000 independent investment counselors who participate in its network.
Approximate Word count = 1933
Approximate Pages = 7.7
(250 words per page double spaced)
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