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	Peapod
	Summary: The Parkinson’s brother founded Peapod Corporation in 1989. ... Peapod Corporation was mainly targeting middle-upper level women, aged between 30-50 years with an annual income above $60,000. ... Moreover, Peapod Inc, invested heavily in technology in order to attract customers by the ease use of their website and the features it comprehend such as buddy e-mail, express shop, and smart cart. In order to create awareness among customers Peapod used several medias to advertise including magazines, radio, direct mail, and internet ads. Peapod had also made a marketing alliance with Excite Inc. Approximate Word count = 432 Approximate Pages = 1.7 (250 words per page double spaced)

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