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William Harley and the Davidson brothers (Walter, William, and Arthur) of Milwaukee sold their first Harley-Davidson motorcycles in 1903. ... The Great Depression decreased demand for motorcycles and during World War II (WWII) Harley-Davidson prospered from military orders. ... Since the 1950s, Harley-Davidson has been the US’s only major motorcycle manufacturer.
Around 1985 demand was falling and imports were increasing, Harley-Davidson made one of the greatest comebacks in US history (helped in part by a small tariff targeting Japanese imports).
Harley-Davidson updated manufacturing methods, improved quality, and expanded the model line by using Japanese management principles. Harley-Davidson went public in 1986, and by the next year it had won back 25 percent of the US heavyweight motorcycle market. ...
Budget Rent a Car joined with Harley-Davidson in 1997 to launch a pilot motorbike rental program in Florida. ...
Harley-Davidson has both debt financing and equity financing. ...
“We fulfill dreams…,” is the Mission of Harley-Davidson. Harley-Davidson has a mission to fulfill dreams to all of their stakeholder groups, and it is their goal to create mutually beneficial relationships with each of them. ...
By joining forces with their neighbors to revitalize the areas around their facilities, or supporting schools in their business communities, helps dreams come true for those who live where Harley-Davidson works. ... Their joint approach unites their supply base and allows both Harley-Davidson and the supplier to plan and invest confidently in the future.
Approximate Word count = 1139
Approximate Pages = 4.6
(250 words per page double spaced)
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