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The Success and Evolution of EBay Structural Perspective EBay’s rapid growth over the years is mainly attributed to its clear definition of the company, both internally and externally. Because EBay was able to define the company’s job roles and who its outside users were, it was able to continue evolving from the small Internet auction platform that it began as to become the world’s largest online person-to-person trading community [1]. First of all, when Pierre Omidyar, the founder of EBay, was in search of a new CEO for EBay, he was mainly looking for someone to fit into a predefined role that he had in mind, specifically one defined as requiring strong brand-building experience, marketing expertise and cultural fit [3]. When Meg Whitman got hired as the new CEO, she essentially needed to re-orient herself in order to fit into her new position at EBay. Though she did have plenty of prior experience in top management at other companies and fit the job description, Meg knew from the first day that her job at EBay would be different than any other managerial position that she had ever had. For example, in the first week of her career at EBay, Meg wanted to meet with all of the senior executives to learn about their tasks, duties and responsibilities (TDRs) and was surprised that no one in the company had a calendar to schedule appointments with [5]. In fact, the employees did not like such formal meetings and scheduling appointments at all because it was not a part of the company culture. Furthermore, Meg did not want to just come into [the organization] and tell them how to do things [5], instead, she wanted to adapt to the new situation and culture.
Approximate Word count = 1154
Approximate Pages = 4.6
(250 words per page double spaced)
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