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... As Gloria Steinem says in her essay, Sex, Lies, and Advertising, “…it’s the advertisers who are determining what the women are getting now. ... The advertisers for these companies attempt to inflict a misleading perspective on the viewpoints of women.
Typical women magazines such as: GQ, Essence, and Lucky are full of pages advertising “women” products such as: hair-care supplements, makeup, clothing, and various other products by which women are stereotypically affiliated with. ... As Gloria Steinem states in her essay, Sex, Lies, and Advertising, “women’s magazines are usually placed beyond the realm of serious consideration”, and that typical women magazines are always “saccharine, smiley-faced and product-heavy, with even serious articles presented in a slick and sanitized way”. ...
All of the content in feminine magazines are concealed in a form of advertising, and needs to be interpreted literally. ... Gloria Steinem states in her essay, Sex, Lies, and Advertising, “…publishing ads only for gender-neutral products would give the impression that women have to become like men in order to succeed”. The women magazines want to imply to their female readers, that they are independent, and that they don’t need men in order to be successful.
Take for example, the company CoverGirl, this makeup giant has flourished on the concept of shallow advertising and misconception. ...
In this particular CoverGirl ad, which is advertising Wetslicks the new line of CoverGirl nail polish and lipstick, CoverGirl portrays a mood that is calming and serenely erotic. ...
Like all female product advertisements the sex appeal, and the overall physical appearance of the figures featured in the ad are a crucial part in establishing the persuasiveness of the ad in general.
Approximate Word count = 1302
Approximate Pages = 5.2
(250 words per page double spaced)
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