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... Bavarian Aircraft Works merged with Rapp Motor Works in 1917, which then became Bavarian Motor Works (BMW). In 1922, BMW started producing small engines for motorcycles. One year later, BMW launched its first motorcycle. In 1928, BMW presented its first automobile. Not long after that, in the 1930s, BMW established its reputation as a maker of high-quality motor vehicles. Although BMW was successful, it encountered many financial hurdles. BMW became profitable in 1959, which was the same year that the Quandt family invested $1 million. In 1966, BMW’s automobile market segment consisted of a combination of high-performance engineering and comfort of the European luxury sedan. In 1975, BMW introduced the successful 7-Series. Over 15 years later, in 1991, BMW began working on the engineering prototypes for the redesigned 7-Seris that was to be launched for the 1994 model year. ... BMW invested significantly in Research and Development. Not many other car manufacturers could compete with BMW’s high-level of performance, handling, and safety. BMW was known for the finest in performance and reliability.
BMW’s headquarters were in Munich, Germany. Over 70 percent of BMW’s suppliers were also located in Germany. ... Also, over 70 percent of BMW’s sales came from Europe. A large portion of BMW’s remaining sales came from the United States and Japan.
BMW was one of the leaders in the luxury automobile market and it ranked number 16 of the largest automobile manufacturers; however, it held a mere 1. ...
Issue:
BMW is launching a new model of its 7-Series luxury sedan. ... Traditionally, BMW hand-built and assembled its prototype automobiles it in own shop. ... And because of this, BMW found thousands upon thousands of minor problems in the final transitional stages from final prototype to high volume production. ... Furthermore, complications increased with the fact that potential production problems were not discovered and solved during the test pilot runs, resulting in the increase incidence of customer complaints of BMW’s new models.
Carl-Peter Forster, director of Prototype and Pilot Manufacturing at BMW is proposing a new process for building the cockpits of the 7-Series prototype vehicles.
Approximate Word count = 1755
Approximate Pages = 7
(250 words per page double spaced)
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