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... In 1991 P&G found that Canadian Pacific Product Company, a large paper company was prepared to see Facelle Paper Products, it’s tissue division. Facelle was a medium sized manufacturer and marketer of tissue, towel and sanitary products. So for 185 million P&G bought the Facelle Co. ... P&G felt the need to upgrade the softness of Facelle tissue by adding eucalyptus fibre and sacrificing some tissue strength since Facelle was one of the strongest tissues on the market. The one problem with the upgrade was deciding whether to keep the product name of Facelle and just say it is better, or change it to Royal some how distinguishing the 3ply from the 2ply. ... Proctor and Gambles results to the research regarding consumer perception of Royale and Facelle were not good. ... Facelle was one of the strongest tissues for just being a 2ply. ... Facelle was almost a no-name brand before they named it into the Puffs family. ... I think it was as smart move on P&G’s part to rename Facelle Puffs.
Approximate Word count = 894
Approximate Pages = 3.6
(250 words per page double spaced)
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