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Database Analysis
All areas of a business, from sales and service to accounting and the warehouse, are changing the way they work because of the new information available to them. ...
Compiled Databases
The compiled database is one of the simplest forms of a database today. ... First is the database of factual, public information like census statistics or postal codes, which have few consumer privacy issues. ... The second type of compiled database is one of business or individual and household information. Here we find that the businesses and the consumers found on the database are often not aware of its existence. ... An example of this kind of database from which you can buy business and individual information is: White page directory listings with telephone number, age, estimated income, census statistics, and hundreds of other data elements. ...
Publicly Traded Response Databases
The second major type of database is the publicly available base of inquirers and customers rented on the open market by thousands of businesses. ...
Cooperative Databases
The next common type of database is the cooperative database where several businesses fund the development of a jointly owned base. ... For example, several large publishers went together and developed what they call a substandard database, which is actually a composite file of people who did not pay for their subscriptions.
Approximate Word count = 947 Approximate Pages = 3.8 (250 words per page double spaced)
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