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“Wireless wizard Nokia has cast its spell on the mobile handset market.” This statement seems to encompass all too well the recent success of Nokia in the mobile telecommunications industry—the success that has made “Nokia” a household name. ... According to Lindholm, Keinonen, and Kiljander, Nokia has become the company in the industry against which all others are judged. But what many don’t already know is that the Finland-based Nokia got its start in 1865 in a completely different industry—forestry. So how did Nokia evolve into a mobile telecommunications giant? ... Nokia was involved in 6 industries, many concurrently with one another, prior to becoming the telecommunications leader we know it as today:
The Pulp and Paper Industry
Nokia got its start in paper. In 1865 Fredrik Idestam, Nokia’s first president, erected a wood pulp mill on the banks of the Tammerkoski rapids in Finland. This is generally accepted as the birth of Nokia’s history. ... After expanding his plant onto land adjacent to the Nokia River, Idestam’s paper company was later renamed Nokia Ab in 1871. Nokia proved to be an influential company even this early in its existence, as Idestam and Nokia helped to establish important, union-like associations such as the Cardboard Association, the Wood Pulp Association, and the Paper Association. Nokia expanded its paper production with acquisitions such as British Tissues Ltd in 1977 and Serlachius in 1979. Nokia now focused investments on production of soft tissue paper such as napkins and toilet paper. But due to managerial disagreements about involvement in the paper industry, Nokia sold off half of its paper industry holdings in 1989. Then with mergers with American James River and Italian Ferruzzi, Nokia then triumphed as the largest tissue paper company in Europe. But it was short-lived—Nokia sold off the rest of its paper industry and ended its involvement in forestry in 1991.
The Power Generation Industry
Concurrently with their pulp and paper venture, Nokia extended, in 1902, to production of electricity. This expansion into electricity generation was led by Nokia’s second president, Gustaf Fogelholm, due to the immense demand and consumption of power in the forestry industry. Nokia erected power plants in 1903 and 1913, and while World War I stopped foreign trade, hurting the paper industry, it increased the demand for power—because of this, Nokia was doing better and better.
Approximate Word count = 1884
Approximate Pages = 7.5
(250 words per page double spaced)
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