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Initial Score, Peglettes: 10; Gears: 45 Revised Score, Peglettes: 10; Gears: 45
Given the information, I would prefer entering the pressed gear market. Here is the analysis that leads to the conclusion
5 Porters Analysis “Peglettes”: Rating: Pessimistic. ...
5 Porters Analysis “Pressed gears”: Rating: Cautiously optimistic: It is difficult to analyze the attractiveness of the pressed gears market for the company. ... Thus I would go with this industry compared to the peglettes given the data. ... Conversely in the heavy engineering industry, the fact that the company already is the leading supplier of other specialized pressed parts shows that they can counter any buyer power and infact even exhibit some power themselves in increasing prices.
Approximate Word count = 585 Approximate Pages = 2.3 (250 words per page double spaced)
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