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b) Which Resources and Capabilities that CMC already has or will need to obtain can be a basis for sustainable advantage? VRAI Analyis : Peglettes Creating Competitive Advantage: Valuable: CMC needs to have the above listed resources and competencies in order to have relevant and capable R&C to support a strategy by which it has a competitive advantage in the industry. However it currently lacks patents, and is not backward integrated to avoid dependencies nor has experience in plastics, or the knowhow to achieve optimal manufacturing (which can be challenging to aquire and needs time to develop) and it needs to buy an injection moulding machine, training to operate the machine compound from empire plastics, set quality testing and control systems. It presently has the production facilities, personnel and capital Rare: CMC would have to gain a exclusive contract with empire plastics on the compund and buy some patents to have rare R&C. Ot it needs to merge, cooperate or coproduce with a company that has these patents.
Approximate Word count = 653
Approximate Pages = 2.6
(250 words per page double spaced)
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