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Executive Summary
In order to achieve its vision Harrah’s will focus on customer satisfaction, community involvement, and employee morale. ... Harrah’s is part of the “big five” casinos which constitute about 50% of the market. ... Although current expansion has had a negative effect on revenues, reorganization, business partnerships, and use of new technology can sustain Harrah’s as a thriving business for the foreseeable future. ...
Objectives
Provide superior, competitive customer service, increase traffic on casino floors, make it easier for customers to make Harrah’s their travel destination, constantly-improving marketing techniques. ... Harrah’s continues to focus on marketing for their competitive pricing of rooms, food, and amenities. ... Harrah’s has partnered with America West airlines to offer packages for airfares and combat the effects of September 11, 2001 psychological and economic fears. ... Bankruptcy and reorganization of Harrah’s New Orleans and National Airlines. ...
Harrah’s faces intense competition from the other four of the “five major players” in the gaming industry. ...
Porter’s Five Forces Model
1. ... 05
Harrah’s may be slightly over leveraged in 2000, but they are easily able to service that debt in both years. ...
Integration of Strategic Issues
While Harrah’s continues to be a leader and innovator in the industry there are strategic issues that warrant study. ...
Update
2001
Harrahs Atlantic City Plans $80 Million Casino Expansion in Showboat, Atlantic City
Harrahs Entertainment, Maxim Magazine Establish Maxim Lounge At Rio All-Suite Hotel & Casino In Las Vegas
Employees from 20 Harrahs Properties Win Chance For $10,000 Grand Prize in Treasure Hunt on October 22nd
Harrahs Entertainment and Coca-Cola Partner in Treasure Hunt Sweepstakes
Harrahs Introduces The Price Is Right (TM) Video Slots in Illinois and Indiana; Television Show Announcer Rod Roddy to Appear at Casinos
Harrahs Entertainment Announces Management Changes At Rio
Harrahs Entertainment and Australias TABCORP Expand Strategic Alliance
Approximate Word count = 1203
Approximate Pages = 4.8
(250 words per page double spaced)
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