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„h Environmental Fit
o Generic strategies
„X Cost leadership
„X Product Differentiation
„h Vodafone ¡V differentiates through process of tariffs. ... 5G/3G
„X Focus
o 5 forces analysis
„X Bargaining power of suppliers
„h Mast sites
o Suppliers have little power with Vodafone as there are relatively few mobile operators in any one country, and as Vodafone are so large. ...
„h Mobile phones
o Different to mast sites Vodafone due to its dominant position can command relatively large amounts of power over phone producers as phone producers can not afford to be without Vodafone¡¦s 100m customers.
Approximate Word count = 447 Approximate Pages = 1.8 (250 words per page double spaced)
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