Barnes and Noble
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By 1997, Amazon.com had not only created the market for electronic book retailing, but was dominating it. Barnes & Noble led the traditional book selling retail segment and planned to capture growing customer expenditures on books using the internet. While Amazon.com monopolizes the on-line bookstore market, barnesandnoble.com hopes to provide more than healthy competition. Committed to use its resources to topple Amazon's first to market lead, it is clear that the book business will change dramatically in the next few years.
There are many obstacles that barnesandnoble.com will face when challenging Amazon. As timing is often key in online retailing, barnesandnoble...