advertising essay
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SHIRWIN GOVENDER
RBKW
Advertising Essay
THIS RESEARCH ESSAY IS FOCUSSED ON ADVERTISEMENTS. THE GROUP OF ADVERTS I CHOSE TO DO ON WAS CARS. I WAS GIVEN THIS ESSAY BY MRS HAQUE. I WAS TOLD TO COME UP WITH A QUESTION ABOUT THE ADS AND THEIR ADVERTISING TECHNIQUES USED.
THE QUESTION THAT I CAME UP WITH WAS " WHAT APPEALS DO THE ADVERTISERS USE IN THE ADS TO ATTRACT WHICH TARGET AUDIENCES".
I GOT ALL THE ADS FROM TIME MAGAZINE SO THE ADS WILL APPEAL TO A VARIETY OF PEOPLE. I WAS TOLD TO GET TEN ADS THEN FOCUS MAINLY ON SIX OF THE ADS. IN THE SIX ADS I CHOSE TO FOCUS ON THERE IS FOUR MAJOR APPEALS BUT I WILL DISCUSS ONLY TWO. THE FOUR MAIN APPEALS ARE SPACE, STYLE, POWER/PERFORMANCE, AND SAFETY.
THE FIRST APPEAL I WILL DISCUSS IS SAFETY...