HAAGEN DAZS ICE CREAM MARKETING
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Situation
Hagen Dazs operates in a competitive market segment. Consumers have extensive choice. Retail outlets are stocked with many brands. Ice cream purchase decisions are impulsive, often made on the spot. Hagen Dazs wants to run in-store promotions to build visibility, instant preference and long-term loyalty so customers make multiple, repeat purchases.
Solution
1O1O m-Marketing automates Hagen Dazs entire in-store promotion mechanics, allowing the brand to reward consumers with on-the-spot incentives. Consumers can instantly enter their proof of purchase, usually a receipt number, into their mobile phones and send it via IVRS (Interactive Voice Response System) direct to Hagen Dazs. Consumer are immediately informed via SMS if they are the lucky winner and how to redeem their prize.
Technology
Short Message Service (SMS) & Interactive Voice Response System (IVRS)
Equipment
1O1O m-Marketing
Benefits
A customised, automated solution that eliminates work, streamlines mechanics, reduces on-site staffing for sampling or prize redemption. Best of all, consumers can enter the promotion easily...