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Peer-To-Peer Music Trading: Good Publicity or Bad Precedent?
Technology is making thieves out of good honest men (or women). ... First, by allowing consumers to copy music to cassettes, to burn music on CDs and now through Peer-to-Peer Music Trading (downloadable music from internet). Many music listeners do not think that copying music is a crime, but music label moguls see it differently. ... Copying music is stealing one’s intellectual property and/or copyright holdings. ... Music listeners can now download music from the Internet. As a result, Peer-to-Peer Music Trading is causing the record companies to face a major business problem in sales. Marketing Professor Peter Fader believes, while music listeners are getting music for free, music businesses are getting free publicity.
Peer-to-Peer Music Trading has become a major problem for the music business. ... Peter Fader who wrote a paper entitled, “ Using Advance Purchase Orders to Forecast New Product Sales,” also wrote an article, “Peer-to-Pear Music Trading: Good Publicity or Bad Precedent?
Approximate Word count = 725
Approximate Pages = 2.9
(250 words per page double spaced)
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