Advertising
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Body image is a social issue that is important in today's society. Women in particular are bombarded with sleek and sexy images from all aspects of the media. I chose to conduct my advertising research assignment on how advertisements targeted women in their early 20s to early 40s about their body image and health.
Having already chosen my target audience, I looked for advertisements that were already in the media likely to appeal to women and found a selection of ten advertisments from the following magazines: Cosmopolitan, She, Women's Day and Fitness Life. From these advertisements I have looked more closely at what language and visual techniques were used in the advertisements to make them more effective in attracting and selling their product to their target audience.
Many advertisers preyed on a band wagon appeal. In this case it was the desire to be slim and healthy. Women are influenced by what they think makes a 'perfect' female and part of that package is to be slim. Everyday we see advertisements on billboards, buses, TV and magazines of slim, glowing women much like the ones in the Sculpt, Special K and Body for Life ads. Using techniques that emphasise the band wagon appeal have the effect of making the product more desirable for the target audience...