walmart Case Study
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Why Expand Internationally?
Wal-Mart began expanding internationally in 1991 for several reasons. International expansion was made possible initially by significant reductions in trade barriers and barriers to foreign direct investment. Driven by GATT and the WTO, these reductions made international expansion an opportunity that Wal-Mart could not overlook. Furthermore, large international retailers such as Carrefour had begun expanding into foreign markets. Wal-Mart feared that if they waited too long, they would be unable to penetrate foreign markets as a result of entrenched competitors. Additionally, Wal-Mart was already the dominant retailer in the United States. While some growth was still possible in the U.S., international markets represented the largest opportunity for Wal-Mart to grow sales...