innovation and idustrial design
- This is a preview of the essay.
To view the full text you must login!
Innovation and industrial desing
"Design isn't just about decoration; it's a critical component of how we communicate, collaborate, and compete. But behind the "look and feel" of any good design is a host of carefully conceived principles: fundamental propositions that define the essence of the design. The trick for all businesspeople today is to learn those underlying rules -- to think like designers."
- FastCompany, Business Magazine
Today the competition is hard both in the national and the global market. The rapid changes demand innovation and renewal, and there is a need for knowledge about renewal, product development and communication. The innovation process in industrial companies has showed to be challenging, with lots of barriers related to implementing creativity and changes.
The products today have to send attractive signals to the customer, and convince the customers that there is a value related to buying the product. The product consists of a lot more than only the technical aspects. Unfortunately, there has been a lack of knowledge about how to create and produce more attractive and user friendly products, services and brands with proper characteristics. A successful solution has been industrial- and communication design...