kelloggs
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Company Overview
Kellogg specializes in the production of ready-to-eat cereal and grain-based convenience foods, including toaster pastries, frozen waffles and cereal bars. For fiscal 2002, the company generated sales of $8.3 billion, a 6.2% decrease on the previous year.
Kellogg's products are manufactured in 19 countries on six continents. With around 31% of the market, some of its marketing concepts, including the iconic Tony the Tiger, and Snap, Crackle and Pop, are among the most recognized characters in advertising. The company is headquartered in Battle Creek, Michigan.
Business Description
Kellogg produces ready-to-eat cereal and convenience foods such as toaster pastries, cereal bars, frozen waffles, wholesome snacks and meat alternatives. The company's products are manufactured in 19 countries and marketed in more than 160 countries around the world.
Kellogg manages its operations in four major geographic areas - US, Europe/Canada, Asia-Pacific and Latin America, with the company's principal markets being the US and the UK...